I LOVE Dove! I love their products and the campaigns they take up. Dove Men+Care has just revealed a new short film and campaign called ‘Calls for Dad and I just love it! This video is so touching, you should share it with the special dad in your life!!
As a brand committed to portraying how real men care, the short film spotlights the expanding and often unrecognized ways dads care for their children featuring #RealDadMoments between children and their fathers, most of which are regrettably absent from media depictions of dads today.
Dove Men+Care Dad Portrayal Research Study
· Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media
· Only 13% of dads believe the media portrays fathers as responsible for childcare
· 3 out of 5 dads say the media portrays them negatively (61%)
Share your family’s #RealDadMoments with Dove Men+Care:
Follow Dove Men+Care on Twitter
Visit the Dove Men+Care channel on YouTube