Calls for Dad {Dove Men+Care}

I LOVE Dove!  I love their products and the campaigns they take up.  Dove Men+Care has just revealed a new short film and campaign called ‘Calls for Dad and I just love it!  This video is so touching, you should share it with the special dad in your life!!

As a brand committed to portraying how real men care, the short film spotlights the expanding and often unrecognized ways dads care for their children featuring #RealDadMoments between children and their fathers, most of which are regrettably absent from media depictions of dads today.

Dove Men+Care Dad Portrayal Research Study

·   Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media

·   Only 13% of dads believe the media portrays fathers as responsible for childcare

·   3 out of 5 dads say the media portrays them negatively (61%)

Share your family’s #RealDadMoments with Dove Men+Care:

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Visit the Dove Men+Care channel on YouTube

Visit DoveMenCare.com

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